Market & consumer insight templates
Ready-made Market & consumer insight templates — read the questions, then use one in a click.
Brand Awareness Survey
Unaided/aided recall, associations, competitor comparison and purchase funnel.
New Product Concept Test
Appeal, differentiation, purchase intent, expected price and concerns — pre-build.
Media Consumption Habits Survey
Social platforms, hours, news-source trust, podcasts and video.
Price Sensitivity & Purchase Behavior Survey
Reaction to price rises, discount behavior, comparison habits and thresholds.
Feature Prioritization (MaxDiff)
Best–worst scaling to rank which features users truly value — sharper than plain ranking.
Price Sensitivity Study (Van Westendorp)
The four classic questions to find the acceptable price range and optimal price point.
Product Trade-off Study (Conjoint)
Choice cards reveal how customers trade off price, brand and features against each other.
Respondent Demographic Profile
Standard demographics block for any study: age, gender, city, education, work and household income.
Market Scan Form
First market read: current usage, available brands, status-quo satisfaction and unmet need.
Product-Need Fit Gauge (PMF)
Classic PMF read: the very-disappointed question plus alternatives, core value and ideal-user.
Product Naming Feedback Test
Tests a candidate product name: first impression, pronunciation, category fit and vs-current comparison.
Ad Pre-Test Survey
Pre-launch creative test: attention, message takeout, credibility and action intent.
Supplier Screening Form
New-supplier pre-qualification: capacity, certifications, references and payment terms.
Audience Persona Builder
Persona inputs: typical day, pains, info channels, buying criteria and verbatim voice.